I recently found some old newspaper ads from Parkway Estates: a well-know 50s South Sacramento neighborhood with roughly 1,140 homes. The neighborhood was originally built as a suburb and the city has since grown around it. Parkway Estates is bounded by Franklin Boulevard, Highway 99, Florin Creek, and Southgate Plaza on Florin Road.
Per the neighborhood's website:
"Established in the mid-1950s, Parkway Estates hosted the 1954 Parade of Homes, at that time the largest home-building exposition ever held in the West. The popular event, drawing thousands of spectators, showcased upscale, contemporary homes representing the best in efficient planning, design and construction during the post-war era.The Parkway Estates website has posted a number of interesting historic materials regarding their neighborhood, which was developed by Randolph Parks and Associates of Western Enterprises, Inc. For instance, check out the original brochure "advertising the popular 'Country Squire' floorplan, which can be found throughout the Parkway Estates neighborhood."
Today the neighborhood, shaded by tall trees on large lots with ample lawns, retains the small-town feel and values of decades past. And that sense of community is apparent at neighborhood association meetings, where locals regularly participate."
According to a May 21, 2006 Sacramento Bee article written by Alison apRoberts, the Parkway Estates neighborhood banded together a while back to form an association in response to crime and traffic problems. Their civic pride has resulted in a neighborhood watch program, newsletter, tree plantings, Easter egg hunts and an amazing fourth of July event. Per resident Frank DeSart, "If people would only understand that their neighborhoods are worth fighting for." I couldn't agree more.